Why Institutional Bitcoin Demand Exploded In 2025

Institutional appetite for Bitcoin has risen to new and unprecedented levels this year.

As of October 8, global Bitcoin exchange-traded products (ETPs) and publicly traded companies collectively held 944,330 Bitcoin — Already exceeded Total amount purchased in all of 2024.

To put this into perspective, these institutions have purchased approximately 7.4 times the new supply of mined Bitcoin this year.

With three months left in 2025, it is safe to assume that this rate will only increase.

Bitcoin Foundation statistics as of September

According to the monthly report I published Bitcoin Treasuries with Bitcoin MagazinePublic and private treasuries combined added 46,187 BTC, worth approximately $5.3 billion, in September 2025, representing steady growth similar to the 47,718 BTC increase in August.

By the end of the month, the tracked entities collectively owned more than 3.8 million bitcoins — worth an estimated $435 billion — including holdings of public companies, private companies, governments, ETFs, similar entities, and DeFi platforms.

According to the report, about 130 non-US companies now own 96,997 Bitcoins, reflecting ongoing global adoption.

As of September 30, 2025, a total of 338 entities holding Bitcoin have been tracked, including 265 public and private companies. The number of listed entities has doubled since January, reflecting more and more institutional adoption.

In September alone, 26 new entities were added – 18 public companies and 8 private companies. Publicly traded Bitcoin treasury companies continue to dominate the landscape, and analysts from bitcointreasuries.net point out that they remain the main driver of new listings and Bitcoin acquisitions.

Some of the largest holders of Bitcoin Includes (MSTR) from the United States in the amount of 640,031 BTC, and Marathon Digital Holdings, Inc. (MARA) also from the US with 52,850 BTC, 21Shares/XXI (CEP) from the US with 43,514 BTC, and Metaplanet Inc. (MTPLF) from Japan with 30,823 BTC, and Bitcoin Standard Treasure Company (CEPO) from the United States with 30,021 BTC.