These UK Cities Can’t Stop Googling Hyrox, Spartan, and Fitness Events

A new study based on Google search data has revealed that Manchester recorded the highest search interest related to a fitness event in the UK.

Search through the global sports insights platform Smart Betting Guide Monthly Google search volumes were analyzed for terms related to fitness events, including “Hyrox UK”, “Hyrox London”, “Hyrox Manchester 2025”, “Hyrox Tickets UK”, “Spartan Race London”, and “Spartan Race UK”. and “UK Fitness Competitions” across 50 UK cities. Search volumes were then compared with 2025 population figures to determine which cities were most actively fueling the fitness events boom.

Manchester ranks first with 384 searches per 100,000 residents, 217% more than the national average of 121 searches per 100,000 residents. With a population of 395,515 people, Manchester recorded an average of 1,520 monthly searches. Popular keywords included ‘Hyrox Manchester 2025’, ‘Hyrox Tickets UK’ and ‘Spartan Race Manchester’.

Croydon ranks second with 265 searches per 100,000 residents, 118.6% more than the national average of 121. With a population of 173,314, Croydon recorded 460 monthly searches. Residents were often searching for ‘Hyrox London’, ‘Spartan Race UK’ and ‘Hyrox login’.

Newcastle upon Tyne ranks third with 229 searches per 100,000 residents, 89.3% above the national average of 121. The city’s 192,382 residents generated 440 monthly searches, with popular queries including ‘Hyrox 2025 events’, ‘Hyrox UK’ and ‘Spartan Race Scotland’.

Looking at the study, a Smart Betting Guide spokesperson commented: “This data reflects the amazing rise in interest in fitness events in the UK. Manchester, Croydon and Newcastle lead the way, showing massive above average search activity for Hyrox, Spartan Races and other fitness challenges.”

“With major events expanding across UK cities, 2025 will be a banner year for competitive fitness.”

Cardiff ranks fourth with 192 searches per 100,000 residents, 58.6% above the UK average of 121. The Welsh capital’s 447,287 residents contributed 860 monthly searches, with the most popular terms being ‘Hyrox Cardiff’, ‘Hyrox UK’ and ‘Hyrox Tickets UK’.

Bournemouth ranks fifth with 153 searches per 100,000 residents, 26.4% higher than the national average of 121. The city of 163,600 had 250 monthly searches, mostly for “Hyrox London”, “Hyrox Relay” and “2025 UK fitness events”.

London ranks sixth with 144 searches per 100,000 residents, followed by Leeds (7) with 138.42, Plymouth (8) with 138.35, Norwich (9) with 136, and Warrington (10) with 133.

Expanded results table:

The study was conducted by Smart Betting Guide, an authoritative source of global sports data and trends.