Tesla sales plunge 49% across Europe in April amid political backlash and rising competition

Tesla sales plunge 49% across Europe in April amid political backlash and rising competition
Tesla’s grip on the European electric vehicle market weakened dramatically last month, with new figures showing a 49 per cent drop in sales across 32 European countries compared with April 2024 — a sharp contrast to the overall EV sector, which posted a 28 per cent year-on-year rise.

Tesla’s grip in the European electric vehicle market was largely placed last month, as new numbers showed a decrease of 49 percent in sales in 32 European countries compared to April 2024-a sharp contradiction with the total EV sector, which recorded a 28 percent increase on an annual basis.

According to the data issued by the European Automobile Manufacturers Association, Tesla sold only 7,261 cars in April, a decrease from 14228 in the previous year. It represents the fourth consecutive month of US -based sales of sales of the automotive maker, as it is struggling to move in political controversy, a selection of elderly products, and an increasing competition from both European and Chinese competitors.

The market share in Tesla in the region fell to 0.7 percent, from 1.3 percent a year ago, indicating a broader transformation in consumer morale and brand visualization. A lot of decrease is due to a violent reaction against CEO Elon Musk, who has become increasingly explicit to support President Trump and assumed a consultative role in the White House.

The boycott and protests targeting political affiliations have gained momentum in many European countries. Meanwhile, its competitors such as BYD and the Chinese SAIC-which owns the UK-based MG brand-expanded strongly across Europe with reasonable prices. SAIC sales increased by 54 percent in April, while BYD Tesla exceeded the monthly EV sales for the first time.

The performance adds to the beginning of the turbulent Tesla until 2025. During the first four months of the year, Tesla sold 61320 cars in Europe-by declining about 39 percent on an annual basis-while the wider European car market remained flat.

The recession comes at a time when Tesla deals with the display problems caused by the closure of the temporary factory earlier this year to re -equip the production lines for its updated Y. The Y. The Yesla’s best -selling model has witnessed a faded reception in Europe amid an increasing wave of newer and cheaper alternatives.

Despite the collapse of sales, Tesla shares increased by 4 percent in New York on Tuesday to close at $ 362.89, as the company was evaluated by $ 1.2 trillion. The rise came when investors are betting on a possible recovery in production and demand in the second half of the year.

Meanwhile, the data draws a mixed image of emissions in the UK. Although the sales of electric vehicles for batteries (Bev) in Britain increased by 8 percent in April to 24,500, growth is behind the growing markets in Germany and France. The UK has witnessed a 35 percent increase on an annual basis in EV recordings, helped by the strong performance in the first quarter, but April decline reflects the broader impact of the last government’s mitigation of the ZEV vehicle.

The state previously encouraged manufacturers to give EV shipments to the United Kingdom to avoid financial sanctions of lost sales goals. Relaxation took some pressure, but the risks that slow the momentum in EV in the UK.

In general, electric cars made up 17 percent of all new car sales in Europe last month. Total vehicle records, including gasoline and diesel models, fell to 1.07 million in April.

With the stumbling of the European Tesla dominance and a new generation of EVS at reasonable prices from China that enter the market, the electric car racing quickly develops. Political positions and product pipeline will now face more scrutiny, as Tesla looks forward to restoring the land in one day of one of the most profitable.


Jimmy Young

Jimmy is a major business correspondent, as he brings more than a decade of experience in the commercial reports of small and medium -sized companies in the United Kingdom. Jimmy holds a certificate in business administration and regularly participates in industrial conferences and workshops. When not reporting the latest business developments, Jimmy is excited to direct journalists and new businessmen to inspire the next generation of business leaders.

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