Fold Holdings (NASDAQ: FLD), the Bitcoin rewards company known for letting users earn rewards on everyday purchases, has teamed up with popular fast food chain Steak ‘n Shake to offer a limited-time promotion that lets customers earn $5 in Bitcoin with their meals.
Starting today, Steak ‘n Shake diners who order a Bitcoin Meal or Bitcoin Steakburger at one of Steak ‘n Shake’s more than 1,200 participating locations can visit bitcoinmealdeal.com, upload their receipt, and receive a code redeemable for $5 in Bitcoin through the Fold app.
Once you download and activate the Fold app, the bonus is credited instantly. The partnership marks the first time an American restaurant chain has linked a menu item to Bitcoin rewards, blending food, finance and pop culture into one bite.
Even the cake carries a message: It’s stamped with the Bitcoin logo, a subtle but unambiguous symbol of how far the orange currency has moved into the mainstream consciousness.
“Bitcoin becomes mainstream when it begins to appear in everyday life,” Will Reeves, Fold’s chairman and CEO, said in a note to the company. Bitcoin Magazine. “This has been our vision from the beginning, and our promotion with Steak ‘n Shake is the next step on that journey. For many people, this will be their first time owning Bitcoin – and it will come from something as mundane as eating a burger.”
Steak ‘n Shake loves Bitcoin
For Steak ‘n Shake, the partnership deepens its ongoing relationship with the Bitcoin community.
Earlier this year, the 90-year-old chain rolled out Accelerated Network Payments to all U.S. locations, allowing customers to pay for meals with Bitcoin through instant, low-fee transactions.
The company even made headlines when it publicly scrapped its plans to accept Ethereum, declaring its “loyalty” to Bitcoin users.
Now, that loyalty takes it one step further.
“Steak ‘n Shake has never been afraid to take a bold stance, and putting bitcoin on the menu is the latest example,” said Sardar Biglari, CEO of Steak ‘n Shake. “Bitcoin is rewriting the rules of culture and commerce, and we want our guests to be a part of that future every time they sit down for a meal.”
Fold, which went public earlier this year via a SPAC merger, currently has roughly 1,500 bitcoins in its corporate treasury — worth roughly $160 million — and maintains a market capitalization of just under $200 million.
The company recently launched a Bitcoin Rewards Visa card powered by Stripe and continues to expand its product suite that links traditional finance with native Bitcoin tools.
The campaign — which launched today, a date that marks the 17th anniversary of the Bitcoin white paper — continues nationwide while supplies last. For both companies, it’s a symbolic nod to Bitcoin’s evolution from white paper to burger wrapper.
The post Steak ’n Shake And Fold Launch $5 Bitcoin Burger first appeared on Investorempires.com.
