Ripple’s long-term strategy is to integrate its technology throughout the world’s financial plumbing — piece by piece and across multiple functions — according to Phil and Dom Kwok, the brothers behind Easy, in a recent appearance on the Paul Barron Show. The founders described what they called the “Ripple Plan” as a coordinated effort to put XRP Ledger-based infrastructure and the company’s software wherever institutions already operate, rather than trying to disintermediate them.
Meta chart of Ripple Follow
Speaking about Ripple’s acquisitions of Metaco, Standard Custody, Hidden Road and Rail, Dom Kwok framed the target as hedging across the brokerage, treasury and stablecoin spaces, arguing that the cumulative effect – rather than any single deal – reveals intent. “Ripple really wants to have, you know, the XRP ledger and its tentacles on the entire financial infrastructure that powers the world,” he said.
“Obviously Hidden Road is on the brokerage side, G-Treasury is now on the treasury side. And Rail is also on the stablecoin side. And I think once you start seeing all these different pieces together, that’s where you’ll really start to see kind of the strength of what they’ve been building over the last several years.”
The goal, he added, is to spread everywhere across touchpoints: “No matter what part of the financial infrastructure someone interacts with, they are ultimately, indirectly, even if they don’t know it, touching an aspect of Ripple’s technology.”
To illustrate the logic of aggregation, Dom pointed to how big tech platforms expand into adjacent territories through acquisitions and integrations: “A great example of this is Facebook, which is obviously now called Meta. They bought Instagram, then they bought WhatsApp…which are independent companies that were then combined and actually became much more valuable once they all came together.”
In his view, this analogy is apt because end users may not realize they are dealing with a common underlying platform when interacting with seemingly distinct brands — a dynamic he suggests the company emulates in finance.
“Ripple Plan”
Pressed by host Paul Barron on whether the latest moves reflect a cohesive long-term strategy or opportunistic deal-making, Phil Kwok emphasized continuity with Ripple’s gradual institutional approach, while stopping short of revealing anything that was not already public.
“I don’t want to say anything that, you know, hasn’t been made public yet,” he warned, before outlining a philosophical outline: “If you look at Ripple’s approach, it’s always been different from the traditional kind of…programmatic kind of approach.”
He compared Bitcoin’s cypherpunk style to Ripple’s stance of building with existing companies: “The whole ethos behind Ripple and where it came from is that we need to build on what’s come before… We have to work with the existing financial system.” “There has never been a major technological shift that hasn’t built on what’s come before,” Phil added, citing what he described as Chris Larsen’s consistent message.
Phil suggested that the company’s decade-long implementation was aimed at interoperability with banks and financial institutions rather than displacement. “It was about working with the banks rather than trying to say, ‘Look, we’re going to put the banks aside completely,’” he said.
what @ripple Trying to do here? @dom_kwok @kwok_phil @bullbaron Explaining the Ripple plan pic.twitter.com/XHh9uXef6r
— Digital Asset Investor (@digitalassetbuy) October 21, 2025
“We’ll be working with banking institutions… and so I think what you’re starting to see now and what we can talk to publicly is… that this strategy is really coming to the fore. And you’re starting to see Ripple making big moves to actually capture that and advance what it’s been building over the last decade.”
As Doom puts it, a destination is an environment where, across “the entire financial infrastructure that powers the world,” interacting entities “indirectly touch…an aspect of Ripple’s technology.”
At press time, XRP was trading at $2.40.
Featured image created with DALL.E, a chart from TradingView.com
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