Playtika shedding yet more employees

Since going public on the Nasdaq five years ago, Playtika Holding Corp. (Nasdaq: PLTK) has gone through several rounds of downsizing, shrinking its headcount from 3,800 to 3,500 at the end of 2024. It is now undertaking another, larger round of layoffs: According to estimates, up to 700 employees will have to leave, representing about 20% of the workforce at the end of last year. Playtika employs about 1,000 people in Israel.

In response, Playtika said: “According to company policy, we do not normally comment on matters of this kind.”

Playtika develops games for mobile phones, including casual and casino games. This is the second round of layoffs this year, after nearly 100 employees were laid off in June, half of them in Israel. These employees specifically worked on two of the company’s games. In previous years, as previously mentioned, there were several rounds of downsizing, each of which laid off hundreds of employees, while at the same time the company made acquisitions that added to its headcount, so that the total net headcount did not decline sharply.

The layoffs do not appear to be due to financial difficulties. The company is profitable, has cash, and even pays dividends. However, it has struggled to grow in recent years. In 2023 and 2024, its revenue declined, while its bottom line was inconsistent, sometimes growing and other times shrinking. In the first nine months of 2025, betting profits fell by 42%. In its third-quarter financials, the company reported a double-digit decline in revenue from one of its most important games, Slotomania, and a 1.5% increase in revenue from another important game, Bingo Blitz.

According to its 2025 guidance, Playtika should post total revenue for the year of $2.7-2.75 billion and adjusted EBITDA of $715-740 million, numbers that represent 5.9-7.9% growth in revenue (after a decline in 2024) and 2.3-5.6% growth in EBITDA, year over year. The past.

Playtika, headed by its founder Robert Antokol, has a market capitalization of $1.5 billion on the Nasdaq. It was floated in early 2021 for $11 billion, and has since lost 85% of its value.

According to the Wall Street Journal, twelve analysts cover the stock, eight of whom are neutral and four are positive. The average price target is 50% above the current stock price.

Published by Globes, Israel Business News – en.globes.co.il – on November 19, 2025.

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