Perion acquires AI platform Greenbids for $65m

Israeli technology company Perion network (NASDAQ: PERI; Tase: Today) today has announced Greenbids, an AI platform that creates dedicated algorithms to improve the campaign level via garden platforms like YouTube, Facebook and Instagram, as well as DSPS driving such as Google DV360 and Trade Office. The acquisition is up to $ 65 million, and it consists of 27.5 million dollars paid at the closure, a two -year cash gain of $ 22.5 million, and the employees retained three years with a value of $ 15 million in cash and property rights.

Perion says that the acquisition enhances its ability to provide widely -based customized advertisements, cancel new revenue opportunities and increase their ability to obtain its share in the market. It is expected to pay a rise in the customer’s retaining and contribute positively to Perion revenues and already modify EBITDA this year.

Greenbids creates dedicated bid algorithms, specifically designed for each brand, ensuring that media investments are more efficient, depend on performance and accountable. This not only improves results, but also gives brands more control and transparency on how to spend their budgets. Greenbids brings an increased customer base of more than 80 brands using its platform, including Spotify, Ford and Accor.

The acquisition is expanding the cousin Perion market by adding a park channels like YouTube, Facebook and Instagram, as well as the possibilities of the lower swing that AI moves, and its current power is completed in higher and medium environments, including CTV, DOOH, and open web. Greenbids technology will be included in the Perion One platform, which puts Perion to capture a larger share of performance budgets and pay an increase through the brand improvement on a large scale. “We see that the acquisition of Greenbids as a quantity of Perion One Platform Reach, we now have a developmentable advantage that can provide improved performance, which is meaningful to advertisers and brands in unconfirmed financial environments, as we focus on reducing waste and increasing the return on investment on media spending,” said Perion Tal Jacobson.

He added. “It is important to note that the Greenbids product will be implemented immediately in the Perion Solutions Group under the new Perion Algo, and the team will become part of the Perion team on the first day, which will reduce any challenges of the Procurement Manager Index with the continued expansion of these solutions, and enable our sales team to provide these solutions to a broader market quickly.”

“Last year, we started hearing more and more about Perio With more transparency and influence.

It was published by Globes, Israel Business News – En.globes.co.il – on May 13, 2025.

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