Part of a trend: Startup Namogoo sold at a loss

Herzliya-based startup Namogoo, which raised $84 million and was valued at $177 million, was sold yesterday in a deal that left investors at a loss but carries the potential for another exit at a later date. According to market estimates, the company was sold in a stock deal at a valuation in the tens of millions of dollars, apparently between $20 million and $40 million. Sources close to the company, which has developed technology to prevent customers on e-commerce sites from being kidnapped by unauthorized ads, say the buyer, a small French company called AB Tasty, will be acquired by itself for a cash sum, which will partly cover the investment in the Israeli company.

Namogo, which has in the past issued press releases on investment rounds in Israel, did not announce the deal in the local press, and Globes received no response to the above financial estimates.

According to PitchBook, Namogoo has raised $84.5 million over a decade from investors like Oak, GreatPoint Ventures, Bloomberg Capital, and Hanaco Ventures. Previous investors such as Inimity and Founders Guild sold their shares before the current deal. Sources told Globes that at least one US-based investor lost $40 million on the deal as things stand, but things could change in a larger all-cash deal to acquire AB Tasty. The French company has raised $100 million, and will be valued at $155 million in 2022.

E-commerce protection

Namogoo was founded as a company that works to protect e-commerce sites from unauthorized software add-ons that divert customers to other destinations, an area that was eventually tackled by giants like Google and Microsoft. Later, the company developed products designed to increase conversion rates for e-commerce customers, and even changed its name to Wandz.ai. It has undergone several rounds of layoffs as part of its change in focus and adoption of artificial intelligence technology. According to LinkedIn, its workforce has shrunk by about a third in the past two years.

Namogoo is another company that is being sold at a price below its latest valuation, as part of a trend of liquidations by investors ahead of the new year. Other companies that were unable to generate a return for their investors and were sold for small amounts recently include 8Fig, which had significant debt; Cybereason, investors who had a legal dispute; And NeuroBlade, which sold to Amazon for $110 million, the amount it has raised so far.

Published by Globes, Israel Business News – en.globes.co.il – on November 19, 2025.

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