Main notes
- Major Wall Street to enter Crypto space for sale through a strategic partnership with the infrastructure provider of digital assets.
- Traditional traditional brokerage companies are intensifying, as the encryption market reaches about $ 3.9 trillion amid organizational clarity.
- E*Trade to join Robinhood and Charles Schwab in providing direct access to the encrypted currency to the main retail investors.
Morgan Stanley makes an important step in the area of digital assets by bringing the encryption trading to the E**. The new service is expected to run in the first half of 2026, allowing millions of direct retail investors to popular cryptocurrencies.
The initiative has become possible through a strategic partnership with Zerohash. This company provides the basic infrastructure for digital asset services. According to a Reuters report On September 23, the platform will initially allow customers to exchange bitcoin
BTC
112 dollars 707
24 hours fluctuation:
0.2 %
The maximum market:
2.25 dollars R.
Folder. 24h:
41.93 dollars b
Ethereum
Eth
4 $ 182
24 hours fluctuation:
0.7 %
The maximum market:
504.77 b
Folder. 24h:
$ 26.66 b
And Solana
Teller
219.6 dollars
24 hours fluctuation:
0.3 %
The maximum market:
119.49 dollars b
Folder. 24h:
$ 6.13 b
.
Morgan Stanley will present the cryptocurrency trading on the E*Trade platform from the first half of 2026 through a partnership with Zerohash, which is an provider of infrastructure for digital assets. https://t.co/xcdk1jhqsh
Reuters Legal September 23, 2025
The inclusion of Solana is noticeable, as the network has benefited from a modern increase in institutional flows, indicating strong investor confidence.
Wall Street intensifies the encryption retail competition
Morgan Stanley’s entry into the encryption trade through E*Trade refers to a broader acceptance of digital assets between traditional financial giants. However, the company is already active in encrypted markets. Previous reports highlighted the prominent short positions of Morgan Stanley in companies with large bitcoin holdings. The decision places the company in direct competition with other brokerage companies that already adopts the encryption market.
As shown in the recent news about the performance of Robinhood shares, platforms like Robinhood have achieved great success by presenting a wide range of symbols, although their pressure on the market.
Likewise, Charles Schwab provides its customers access to encryption through the exchange boxes on the Stock Exchange (ETFS) for Bitcoin and Ether. By providing direct trading for symbols, E*Trade aims to obtain a share of the increasing retail interests that helped the digital asset market expand to about $ 3.9 trillion. This trend is not isolated for American companies. European institutions such as Société Générale are applying with organized Stablecoins and other digital assets.
This expansion also occurs when the organizational environment in the United States appears increasingly absorbing the encryption industry. The supportive position of the current administration encouraged major financial institutions to build digital asset services without the same organizational uncertainty that is cloudy years.
For retailers, adding a well -known platform like E*Trade offers another familiar gate in the encryption market. It represents more mixing of traditional and traditional financing, making it easier for ordinary investors to include digital assets in their portfolios.
As the most firm brokerage firms enter this field, customer competition is expected to increase, which may lead to more innovative products and better services for users in all fields.
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Slip: Coinspeaker is committed to providing unbiased and transparent reports. This article aims to provide accurate and timely information, but it should not be considered financial or investment advice. Since market conditions can change quickly, we encourage you to check your information and consult with a professional before making any decisions based on this content.
As a former WEB3 and CMO marketing expert in Duckdao, Zoran Spirkovski translates complex encryption concepts into convincing novels that drive growth. With a background in encryption journalism, it excels in developing the markets for the market for Defi, L2 and Gamefi projects.
The post Morgan Stanley’s E*Trade to Launch Crypto Trading via Zerohash Deal first appeared on Investorempires.com.
