British shopping habits in Britain are subject to a technological transformation, as new research has shown that more than seven of every ten consumers will use artificial intelligence to help choose this year Christmas gifts.
The acute height – from 31 percent only increases in 2024 to 71 percent in 2025 – to how quickly artificial intelligence weaves daily retail decisions, from inspiring gifts to budget management.
The results come from shoppers, say yes to Genai in this holiday season, a survey that included 6000 consumers across the United Kingdom, the United States, Australia and New Zealand by AI Coveo. Away from dealing with artificial intelligence as a shortcut, the respondents said they expect the tools to compare the products, suggest budget friendly options and recommend personal gifts. For many, artificial intelligence has become a practical ally in managing cost pressures and the complexity of festive shopping.
The study also reflects the broader pressures facing UK families. About 85 percent of British consumers said they already feel seasonal pressure amid the continuous pressure of the cost. However, most of them intend to maintain their spending or increase their spending compared to last year, as three quarters plan to provide more or spend the same at least in 2025. 55 percent of shoppers said they are still planning to visit the high street of at least part of Christmas shopping.
The adopting of the artificial intelligence shopping is stronger among young generations, as nine out of ten Gen Z and Millennials are planned to use technology, although more than half of the children of children are also open to try to try it. For retailers, Coveo results send a clear signal: consumers are not only prepared for shopping tools from artificial intelligence, but they are actively looking for. Those who fail to adopt the missing technology risks a great opportunity to alleviate shopping, building loyalty and increasing holiday sales.
The post Millions of Brits to use generative AI for Christmas gift shopping in 2025 first appeared on Investorempires.com.
