Kim Kardashian’s $4bn Skims brand set to open first UK store on London’s Regent Street

Kim Kardashian, the $ 4 billion brand, in which Kim Kardashian participated, will open the first independent store in the United Kingdom next summer on Regent Street in London-one of the most prestigious shopping destinations in the capital.

The Los Angeles-based brand will take more than 245-247 Regent Street, the former house of Ted Baker, who has stood empty since the collapse of fashion stores and the subsequent closure of its stores in the UK in 2023.

SKIMS, which is already selling through the UK’s excellent wardrobe including Selfridges and Harrods, agreed to a ten-year lease with Crown Estate- a clear vote on confidence in the future of material retail in the United Kingdom.

Jeans Gredi, CEO and co -founder of SKIMS alongside Kardashian and his wife Emma, ​​described this step as a “pivotal step in our global expansion.” He added: “This iconic website allows us to formulate a deeper and more personal connection with our customers in the United Kingdom, which provides the full SKIMS experience in the global -level retail sale destination with originality and vision in the heart of our brand.”

The London Flagship will present the SKIMS Full collection, which has resonated strongly with the international fans base in Kardashian and the consumer of fashion. The brand reached revenue of $ 750 million in 2023, and it was valued at $ 4 billion after a successful financing round.

The company – which has alluded to the public subscription in the near future – has rapidly since its launch in 2019, as it opened permanent sites in the United States and plans for a wider European offering. Greedi told the Times last year that London, Paris, Milan and Berlin are all considered in independent SKIMS stores, as the UK already represents its largest international market.

Kim Kardashian, who first rose to fame with keeping up with Kardashians, got the billionaire by Forbes in 2021 thanks to a portfolio that includes Skims, KKW Beauty and Property Vinhesors.

Laura, Thursday, the director of retail rental at Crown Estate, in addition to the region, noting that “the arrival of SKIMS reinforces Regent Street as the first lifestyle in London, bringing global fashion leaders to the heart of West End.”

With the launch of Skims’ London on The Horizon, the UK brand fans can anticipate a completely overwhelming-high-level player on the most famous shopping street in Britain.