
Block, Inc. , Founded by Jack Dormyy, co -founder and former Twitter institution, is a financial technology company with a full contact with the Bitcoin industry through its subsidiaries. Its companies extend to payments and commercial tools applications with bitcoin integration, bitcoin mining development, open source software development, a Lamcazi financing protocol for peer markets to peers, and even self -obstacle devices portfolio.
It was previously called the square and Founded in 2009The company began to integrate Bitcoin into technology display as Early in 2014 through the cash application – Its most famous – allowing traders to accept bitcoin payments through the application. In 2021, Square Inc was officially renamed to Block IncHer commitment to Bitcoin and emphasizing her vision of the future as one where Bitcoin Blockchain plays a pivotal role. Square has become a subsidiary of Block Inc and is now mainly dealing with the payment station technology. Today, Block has 8,584 BTC on its public budget At a value of about $ 1 billion, with an average purchase price of $ 30,405 per bitcoin.
Among the subsidiaries and investments in Block, most of them have clear contacts with Bitcoin or Blockchain systems such as App Cash App, Bitkey, Proto, Spiral, TBD and TIDAL. All of them adopt bitcoin at different levels of industry and have an increased and gratitude impact from Bitcoin community. Jack Dorsi was a leading donor in many non-profit organizations and societal efforts, including OpenSats, which funds the development of open source bitcoin through which a large amount of NSTR- Bitcoin-native was prepared.
In an exclusive interview with Bitcoin magazine, Mile Sux, the Block product is a joint in their vision of the future and the ideal Bitcoin role in it, saying: “We believe to maintain the basic characteristics that make Bitcoin unique and will eventually make it win the long term.”
Below you will find a short overview of some Block Bitcoin companies, especially those that serve retail, with exclusive SUTER quotes on how to make critical roles in the path to hyperplasia.
square
Square was launched in 2009, a POS system (POS) that enables traders to accept card payments and operations management such as inventory, salary statements, and business loans. Service of four million selves and treatment 241 billion dollars annually from 2024Square announced that it had started to offer Bitcoin’s traders in Bitcoin Vegas Conference in 2025Allow them to accept Bitcoin smoothly over their POS devices.
This step is a major landmark of Bitcoin integration with retail payment systems, which leads to the creation of a missing column so far in the business tool group needed to really use Bitcoin as a way to exchange. “On the square side, we have more than 4 million merchants in the United States with a full range of points of sale, inventory, taxes, and reports, such as the best in work in terms of processing traditional payments. This initiative exceeds just bitcoin payments,” said Souter.
With the completion of the full accounting of Bitcoin, merchants who want to accept the digital currency, but they cannot now have no hook tools. But the vision is greater. “We will provide a banking pavilion for the full Bitcoin designed for small companies,” Souter added, and it tends to the increasing trend of treasury companies and strategies that dominate Bitcoin’s news today.
Companies will soon get all the tools needed to accept Bitcoin payments and put them directly in the company’s treasury instead of selling Bitcoin immediately for dollars. If they need liquidity, they are already able to put this bitcoin as a guarantee and get loans in dollars directly to its bank account through companies such as Unchained-although it is undoubtedly, Block also moves in this direction to its customers. “There is one thing that I love in this banking wing for full full is that we are accessing the treasury tools in Bitcoin that were previously available to large companies. I think keeping bitcoin on your public budget should not be just a luxury in Wall Street.”
Critical application
App Cash, the brand may be the most famous inside the mass portfolio, completes the parties ’retail payments in the Hyperbitcoinization. App was presented in 2013, a digital portfolio focused on consumer with reporting 57 million active users in 2024Provide payments from person to person, discount cards, shares, bitcoin trading, and tax deposit. The cash application has reached $ 10 billion in bitcoin revenues in 2024, which makes it 62 % totalBy charging ~ 2 % per trade.
The monetary application may also be the first application for the prevailing payments for the meter of the Lightning Network, the Bitcoin payment network. It is at the forefront of the industry, as it produces the highest revenue for the public, but it manages the lightning network by 9.7 %. This is not some magic return for strange encryption, and it can only be achieved by ensuring that bitcoin payments are incredibly effective and reliable. It is appropriate that “for me, it is evidence that Bitcoin is already a working network working, not digital gold. It’s more. I don’t want to enter the weeds here, but I can say with confidence that we have a more talented group of lightning engineers in the world who work on these problems.”
It has been excluded from the success of Bitcoin Cash App, “We are very excited about the role of Lightning in making daily Bitcoin money because this is really, from a Block Inc. perspective.
Consumers can not only buy and send Bitcoin via cash application, but also automated purchases, an investment strategy known as DCA or average dollar cost, which is stab watched to be one of the best investment strategies in Bitcoin.

A set of monetary applications and Square opens what people call technology a “fly wheel”, a term used to describe self -reinforcement rings for consumer and commercial behavior that can push business to new horizons and this is usually not possible in the event of losing a work building. Perhaps with these two main integrations, the vision of bitcoin payments that you dream of by the first adopters for more than a decade, which has not worked very well yet, can become a reality.
bitkey
It was established in the basic proposal of bitcoin – anti -monitoring through individual freedom and self -incubation – Block launched a new product for devices called Bitkey. The device is specifically designed for Bitcoin Security, using a famous technology called Multisignature, which is not central to passwords – special keys – needed to transfer Bitcoin to three different devices: Bitkey devices, a retrieval key in Block servers and a third encrypted key with user credit data on the Google account that the user chose.

Bitkey, which was launched worldwide in 2024, selects the various design options that start from the way other devices portfolios in the industry job – which is the initial and controversial difference is that it never shows special materials for the user. Unlike each other devices portfolio and most Bitcoin and Crypto applications, Bitkey hides almost the main materials of the user, instead, gave them many well -designed tools to secure Bitcoin securely for their loved ones. “We have built Bitkey to expand who can safely reserve self-reserve. We- bitcoiners- joke that you should be on board your grandmother to the self-body, but I hear countless stories of this right and reach people because they were very smooth.”
The device looks like a foreign technique, and every unit with a unique mixed stone style, which illuminates a touch, is alive. It is a deep rethinking of the self -custody, born from a deep criticism of the user’s experience of the backup approach of traditional bitcoin seeds. Although the design is on the market for a year, and no general data has been released on sales numbers, it will be interesting to know whether they can divide a new floor into the adoption of the hardware portfolio – a historically weak scale for an industry that is culturally determined by this.
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