In a strategic move to strengthen its position in the metaverse and digital collectibles space, Futureverse has announced the acquisition of Candy Digital, a high-profile NFT startup best known for its partnerships with Major League Baseball (MLB) and Netflix.
This acquisition represents a key milestone in the evolution of fan engagement, as blockchain and NFTs continue to reshape how users interact with brands, content, and sports.
Candy Digital: A Leader in Branded NFT Experiences
Founded in 2021, Candy Digital quickly made a name for itself by delivering licensed digital collectibles tied to cultural and sports institutions. The startup launched officially licensed MLB NFTs and collaborated with Netflix to create collectibles for hit shows like Stranger Things.
Candy Digital carved a niche in fan-centric NFTs, offering limited-edition drops and gamified experiences that brought a new level of interaction between fans and their favorite franchises.
Why Futureverse?
Futureverse is a metaverse infrastructure and content company committed to creating an open and interoperable digital world. By acquiring Candy Digital, Futureverse aims to integrate NFT-based collectibles into its broader ecosystem, which already includes gaming, AI, and immersive digital environments.
The acquisition will allow Futureverse to:
-
Expand its library of IP-backed digital assets
-
Enhance fan experiences by integrating collectibles into metaverse games and platforms
-
Leverage Candy Digital’s licensing expertise with major entertainment and sports brands
A Broader Vision for Web3
This acquisition reflects the growing trend of convergence between Web3 platforms and mainstream entertainment. With Candy Digital under its umbrella, Futureverse is positioning itself as a leader in the next generation of interactive fan experiences—combining storytelling, collectibles, and the metaverse.
As NFTs evolve beyond simple image ownership toward utility and immersive engagement, partnerships like this one pave the way for more dynamic, gamified digital worlds where fans don’t just watch but participate.
