Coinbase CEO Brian Armstrong has outlined an ambitious plan to move every stage of a startup’s journey, from founding to fundraising and public trading, to blockchain.
Speaking on the TBPN podcast, Armstrong described His vision of an onchain lifecycle is where founders can integrate their startups, raise seed rounds, get instant capital in USDC, and eventually go public through tokenized shares.
“You can imagine the entire life cycle coming on-chain,” he said, adding that such a shift could “increase the number of companies raising capital and starting up out there in the world.”
Armstrong said startups will no longer need banks or lawyers to handle global transfers, as funding can be raised instantly through onchain smart contracts. Once capital arrives, founders can start generating revenue, accepting cryptocurrency payments, accessing financing, and even taking their companies public directly on-chain.
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Bring onchain fundraising
The Coinbase CEO noted that the fundraising process is currently “pretty cumbersome.” He proposed raising money online to make capital formation “more efficient, fairer, and more transparent,” taking advantage of Coinbase’s recent acquisition of fundraising platform Echo.
Echo, which is now part of Coinbase, has already helped more than 200 projects raise more than $200 million. Armstrong said the company will initially operate independently but will gradually integrate with the Coinbase ecosystem, giving founders access to half a trillion dollars in custodial assets and a global investor base.
“If we can come to major construction companies that want to raise money and connect them with investors who have money, we are an ideal platform to help accelerate that,” he said.
Coinbase is also working with US regulators to enable broader access to cross-chain fundraising. Armstrong claimed that current accredited investor rules exclude many individuals from early-stage opportunities.
“In many ways, the accredited investor rules are a little unfair,” he said. “Hopefully we can find the right balance of protecting the consumer and also making it available at retail.”
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JPMorgan sees $34 billion opportunity in Coinbase
Last week, JPMorgan Chase upgraded Coinbase to “overweight,” citing significant growth potential from its core network and a revised USDC rewards strategy.
Analysts said Coinbase “relies” on layer 2 blockchain to capture more value from scaling the platform. They estimate that the potential launch of the Base token could create a market opportunity worth between $12 billion and $34 billion, with Coinbase’s stake valued at between $4 billion and $12 billion.
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