Curves targets fast-growing £3bn women’s wellness market with scalable franchise expansion

Curves, the world’s fourth largest women’s fitness chain, is expanding its franchise network across the UK and Europe as demand for women-only health spaces accelerates.

With the global women’s health market now valued at more than £3 billion, the brand says it is uniquely positioned to offer entrepreneurs a proven, low-cost route into one of the fastest growing sectors in health and fitness.

Founded in 1992 by Gary and Diane Haven in Texas, Curves was created to provide an accessible, supportive environment for women of all ages and abilities. More than three decades later – and with 3,000 clubs worldwide – the company continues to focus on empowering women through its signature 30-minute full-body workout and strong community spirit.

Curves attributes its sustainable growth to a turnkey franchise system designed to reduce operational complexity and help entrepreneurs quickly achieve profitability. Its operating model combines structured setup, strategic marketing support and ongoing business development guidance. According to the company, franchisees typically achieve positive EBITDA within eight months and reach cash flow breakeven by year two – with top-performing clubs achieving profitability even earlier.

“Women are driving the global wellness economy”

Joanna Das, COO of Curves, said the model is designed to help franchisees make an immediate impact: “Women drive the global health economy. That’s why our franchise system equips business owners to make an immediate impact on women’s health and fitness, with results from day one. Each partner works closely with an onboarding specialist, business development manager and marketing team – they never build the business alone.”

Franchisees receive full support at every stage of the journey, from site selection and club design to operations, marketing and membership growth. The company says all resources are designed to ensure franchisees are able to deliver an exceptional member experience while running an efficient and sustainable business.

Curves’ franchise model requires a total investment of £45,750, which includes the franchise fee, all club equipment and the brand’s smart training system – making it one of the most affordable fitness franchises on the market.

The company reported 7.5% year-over-year membership growth, reinforcing the strength of the women’s-only fitness category even during broader economic uncertainty.

Curves says its combination of affordability, operational support and long-standing global brand presence provides entrepreneurs with a compelling opportunity as demand for women-focused healthcare continues to expand.